The exact same 60-second phone video. Sold as a $297, $497 or $797 monthly package to the dentist, the HVAC company, the med spa. 36.2 million small businesses. 65% don’t even keep an active Google profile.
Brand videos start every month at zero. Local retainers: the same clients pay again on the 1st. Plus whoever you added.
Why I held this one back
A brand pays you $150. Real money. But when the file is delivered, the money stops. You pitch again. Film again. Wait for the invoice again. However good you get. You start every month at zero.
This takes you off the treadmill. Same skill. Same phone. Same sixty seconds. Sold monthly, to a business you can drive to.
They’re not ignoring it because they don’t care. They’re on a roof, under a sink, with a patient. You are not selling them a video. You are selling them the five hours they don’t have.
This is recurring income
AI tools do the boring parts. $297 at 4 hours ≈ $74/hr. Eight clients at 4 hours = a part-time week spread across a month.
LinkedIn 10–25% reply · BNI referrals ~60% close · Chamber 20–40% close · paid audit $149–$299 credited to month one.
“I sent the 5-minute audit to eleven businesses on my street. Three called back. The flooring guy took the $297 package on the spot. Forty-five minutes on-site once a month. He renewed in March without me asking.”
1 client × $297 × 12 = $3,564 / year
Illustrative example · not a customer review
“Five clients. The first of the month is the day I look forward to now. I haven’t pitched a national brand since February. I don’t need to.”
5 × $297 = $1,485 / month recurring
Illustrative example · not a customer reviewSmall-shop churn runs 25–32% a year, riskiest in the first 90 days. At eight clients, expect to replace two or three a year. A real business with real attrition. The book plans for it.
What’s inside
Why a local business pays monthly for what a brand pays once for. And the words that make an owner lean forward.
A screen recording that makes an owner call you back. Free tools. Chargeable at $149–$299, credited to month one.
$297 / $497 / $797 written out. What’s in, what’s out, what to say when they want $797 features at $297.
Walk in, film a month of content, walk out. Owner comfortable on camera in four minutes.
1-star and 5-star templates. 89% expect a reply; 42% avoid businesses that never give one. Minutes with AI.
One page that makes cancelling feel like a mistake. The highest-leverage anti-churn document in the business.
Walk-ins, email, DMs, BNI, the Chamber. With close rates so you pick by arithmetic, not nerve.
Tools and costs, E&O insurance (~$63/mo), when a sole prop should become an LLC.
The price
A local agency charges $1,500–$2,500 a month for the same deliverables. Which is exactly why the businesses in your town have nobody doing it. You’re not competing with agencies. You’re serving the 65% nobody calls on.
Not for you? Email support within 30 days of purchase and we’ll refund your order.